Meet Bill

Bill Soards was named President of AT&T Indiana in October 2013. Bill is responsible for external affairs for AT&T Indiana including; state and local government relations, community affairs, regulatory and legislative activities, and initiatives before the Indiana General Assembly and the Indiana Utility Regulatory Commission (IURC).

Before joining AT&T 17 years ago, Bill began his career in public policy as a partner in an Indianapolis based association management and government relations firm. In 2000, he joined AT&T (then Ameritech) as Director of Government Relations. In 2006, Bill helped lead the effort to de-regulate the telecommunications industry and establish a statewide system for cable video competition. That legislation, the Indiana Telecom Reform Act was signed in March 2006 by former Indiana Governor Mitch Daniels and continues to attract jobs and investments across the State.

In 2007, Bill worked in Chicago, Illinois, and was named Assistant Vice President of Public Affairs for AT&T’s Midwest region. Coordinating policy campaigns, managing research, messaging, third parties, and foundation activities in five Midwestern states were among his chief responsibilities. In April 2009, Bill was named President of AT&T Colorado, a position he held until he returned to the Hoosier state in 2013.

In addition to his passion for technology, public service has always been a part of Bill’s life. His father, the late Bill Soards Sr., served 20 years in the Indiana General Assembly before retiring in 1994. The younger Soards was elected and served 9 years in local government as a member of the Indianapolis City-County Council and the Boone County Council.

Bill holds a Bachelor of Science degree with honors in Telecommunications from Butler University in Indianapolis. In 2004, the University honored Bill with both the 50 Under 50 Top Alumni Award and the Hilton U. Brown Alumni Achievement Award. Bill studied abroad at The University of Westminster in London, England, focusing on political science and playing on the school’s basketball team.

Bill and his wife Ann reside in Zionsville with their two daughters, Katelyn and Allison.

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